CORVYX was an Indie Nation Music Competition finalist and a YouTube Cover Nation featured artist and has close to 2 million views on his YouTube channel.
He tells us how his passionate work ethic, strong branding and emotional performances keep his fans loyal.
Why does YouTube work for you?
Every time I sing, whether it be a cover or original material, there is a strong visual attached to it. YouTube has been an extremely cathartic outlet for me as an artist. I think the covers I’ve done have resonated with people because of the audio AND the visual attached to it. I have built a strong foundation and brand for myself as an artist with the help of the YouTube platform.
How do you perform to the camera?
I always like to treat the camera like the person the song is about or being sung to, unless breaking the fourth wall isn’t the best option for the visual. Using that camera, however, as the person can help provide insight and sell a performance without faking it. Conjuring up emotions and memories from a specific or real life experience can truly take a performance to the next level.
Do you have a unique selling point?
In most cases, if I cover a song originally sung by a female, I can cover the song and keep it in the original key. Most people find that a male being able to sing something as high as a female (and doing it well) is impressive. For specific covers I’ve released on YouTube, in the title description, I would note when the song has been kept in the original key. For example, ‘Alive- Sia (Male Cover Original Key)’. This is one of the ways I have reached a larger audience because it captures peoples’ attention.
How do you best connect with your fans?
Honesty and vulnerability is the key to establishing a genuine fanbase. I’ve always found that being myself has attracted the right people. I receive emails, messages, and comments every day with beautiful stories and personal anecdotes that reveal why people visit my channel, why the video/song resonated with them and why they have stayed for more. I always do my best to respond to people who have taken the time to write to me because it’s the least I can do.
How important do you think branding is for a vocal artist?
Branding is a make or break situation. I have learned the hard way that no matter how talented you are or how hard you work, the artist with the better social media presence and resources will almost always receive more recognition and reach a larger audience. The industry is saturated and not having branding is a disadvantage to say the least. It is too easy to get lost in the world of social media so executing a strong plan for branding is essential.
What have you learned from collaborating with other performers?
I know that one of my faults as an artist and a human being is my ability to be incredibly passionate about creative direction, which can also be mistaken for stubbornness. Collaborating with others throws a wrench into my creative process which helps push me beyond what I am used to. Thinking outside the box and opening myself up to other artists has helped me progress and flourish.
Best advice you’ve ever heard
You are free, because everyone is too busy worrying about themselves to worry about you.
A vocal lesson you’ve learned the hard way
Don’t ever hold back in the vocal booth or on stage. PLAY, explore, and dare to suck. You don’t want to listen back to a track and wish you could’ve done something differently or even worse, KNOW you could have done something differently and not have fully committed to it out of fear.
If you had to wake up with someone else’s voice, whose would it be?
It would probably be Marilyn Manson’s. I always felt my voice was too clean to portray the intensity of my own emotions. His voice always felt like an alter ego. He has a chaos, power, and authenticity with every note he sings (or screams). He has a quality that evokes the strongest emotions from an audience, whether it be hatred, confusion, fear, or adulation.
Alternative artist CORVYX was born in the eye of a genre thunderstorm. Influenced by grunge, pop, indie, electronica, punk, and top 40 hitters. A haunting, riveting, and authentic voice with a fearless image to match. He’s been causing a stir in the YouTube world for 3 years with his provocative and sometimes shocking takes on some of your favorite current and past artists. YouTube | Facebook | Twitter