Closing Clubs

Use these strategies to keep your performances selling -says Eric Maisel

What if you are lucky enough to find a club where you can sing regularly—and it closes? What then?

Recently many of my performer clients have been sharing with me the news that one or more of their venues have closed because of poor sales.

This is of course quite a blow, not so much economically, because for the most part these clubs haven’t paid much, but emotionally, because it has felt like a dream burst, the dream of a club to sing in.

Here are four cognitive and practical things to try if your club closes.

1. Remember the basic rule of life, that there is very little that you can control, your club’s closing being one such thing. Your emotional health hinges on the mature, wise realization that significant parts of life are not in your control. Accept that reality.

2. Get right on the task of creating a plan for selling your singing that includes all of the contemporary ways of selling performance, including, of course, hunting up new clubs. There isn’t a moment to lose if your club closes and you don’t want to sink into a funk and refuse to look this reality in the eye. Get right back on the horse of selling.

3. Make sure, as best as you can, to come to a “clean end” with the closing club, including getting paid any outstanding monies. This, too, may be very hard, as your club may not be very inclined to do the right (and costly) things, like pay you. Be persistent and do not shy away from asking and, if asking isn’t enough, demanding. Yes, it is hard for them; but that isn’t a sufficient reason for them not to treat you honorably.

4. Ask your club, even though they are not really in the mood to talk about it, to help connect you with new leads and outlets for your singing. That is, don’t assume that because they are closing they are leaving the business entirely or don’t still have worthwhile contacts and connections. Ask directly if they can still be of help to you, even though they are closing.

It is a sad day when your club closes and you will have emotions.

Accept your feelings and try to move past them as quickly as you can, because although the club has closed your performance selling must not stop.

That selling is a marathon and this is an unfortunate bump in the road. Get back in the race as quickly as you can!

-Eric Maisel

Don’t miss Dr. Maisel’s latest book Making Your Creative Mark.
“In his latest work Making Your Creative Mark Dr. Eric Maisel succeeds in being both deeply compassionate and coolly practical in the guidance that he offers to emerging, mid-career, even late career artists of any discipline. When it comes to the dreams, frustrations, and challenges faced by artists wishing to move beyond simply being hobbyists, Maisel knows the territory well and he charts it meticulously.” – Donaleen Saul
see it on Amazon.

  • Anonymous

    Timing is a funny thing. Just two days before reading you’re article, one of our favorite clubs and recent bookers, announced they were closing their doors. There was some pain involved. The people who ran the club were great to work for and big supporters of our band. The closure also left a two weekend hole in the following month’s schedule. As you said, just a bump in the road. The true worries, with the current economy, is which club will be the next to go?