Match your persona to a niche that you genuinely care about –says Dimitra.
I recently spoke to Debra Russell about online marketing for music – Debra is an entertainment coach in the Arts & Entertainment industry. Here are some key principles we discussed:
1. Find Your Niche Group
It’s incredibly important that you find a group of people that you wish to relate your music to. We call this a “niche” – a small clearly defined group of people who have something major in common, it’s about your audience.
The more narrowly you define the group of people you are hoping to attract, the more effective your online marketing will be.
The things that are important to your niche, need to be important to you.
Here are some questions that you need to answer about your niche so that you can form your strategy:
What are they passionate about? What are their problems? How can you be a solution? How can you be of service to them? How can you participate in the things that they’re really interested in?
You need to know who your target market is and what they’re interested in. What is your niche like?
2. Know Your Persona
Know what your persona is; your brand should fit how you feel naturally – who you are. It can be a real trap if you try to do this artificially.
You’re much better off saying, “I want to hang out with people who care for the environment and, being a vegan is really important to me as an artist.”
If you choose a niche of people who are passionate about something that you are apathetic about or worse that you dislike or don’t believe in, you will end up having to fit yourself into a brand that isn’t who you are – and once you’re there, it’s really hard to change. So choose something you really, truly are passionate about.
This doesn’t mean you need to be writing songs about being a vegan. When you’re talking on social media, you’re also going to talk about sharing recipes etc, and as a result through keywords, those people who are likely to like those things are going to find you through organic search.
3. Harness Organic Search Power
Twitter’s going to suggest they be friends with you because you have things in common. Google is going to pop your name up when someone does a search on being vegan because you blog about your recipes.
Even though that’s not what your website is about; your website is about your music.
So, they’re going to land on your blog and say, “Oh great recipe I’m going to try that. Oh wow, they’re a musician and they’re vegan like me. And that was a good recipe, I want to hear their music.”
So if you haven’t already, get your website and your blog going! You don’t have to blog everyday, if you put three to four good blogs up a month, you’re doing great.
And all of this happens very organically and almost unconsciously in the mind of the perspective fan.
They’re not going to love you just because you’re a vegan. But if they listen to your music and they love it, their engagement with you is going to be much deeper because they already feel connected to you. Because you’re like them.
The key focus to standing out as a musician while using the social media networks as a marketing tool, is to be real -be genuinely who you are.
Dimitra is a Music Artist and a Music Business Coach. Dimitra makes a full time living from her music and she coaches artists on how to make a living and money from their music.
Debra Russell is a business coach for the Arts and Entertainment Industry. As an Artist’s Success Coach and workshop leader, Debra works with creative individuals to help shape their success in their chosen field.