I’m playing this club that needs me to bring in a big crowd, otherwise they won’t want me to come back. What’s the best way to get people to come?
Wow, Sean, I wish there was such a thing as ‘the best way’.
And I hate that so many clubs make artists guarantee guests, ugh. However, I do have some pointers for you—ha, some I’ll be implementing for my next Nashville gig in a few weeks!
POINTER #1: LET PEOPLE KNOW WITH AT LEAST 2 WEEKS NOTICE! This way people can, y’know, PLAN to come hear you…maybe make a night of it, invite friends, get a bite before or after. Gets them away from their computers/video games/Netflix/bags of Sour Patch Kids. Sigh. I love Sour Patch Kids…
POINTER #2: GET CREATIVE—AND PERSONAL– WITH YOUR INVITES! Okay, how many Facebook event invitations/Evites do you not even LOOK at? Right. Me, too. Not that you shouldn’t use Facebook, DEFINITELY use it. Use Twitter, put posters up on telephone poles, whatever you like. But remember to send PERSONAL emails, texts and…wait for it…make phone calls! I know; the1980’s are calling me and they want their cassette players back, but hear me out: people LOVE personal touches, especially in this modern ‘I can’t find a person to deal with’ world. Taking an hour out of your life to do this could mean lots more fans for you. Can you spare an hour to make people feel good? Sure you can..
POINTER #3: CO-WORKERS ARE GREAT FANS! Do you have a day gig? Make sure EVERYONE there knows about your night of music—put up posters on site, get colleagues to invite friends outside the work circle…it’s a goldmine, I tell ya, and a win-win!
POINTER #4: THINK AHEAD: SCHEDULE GIGS WHEN HUGE EVENTS AREN’T TAKING PLACE! World Cup Finals? Super Bowl? Black Friday? Maybe pick another night for your gig, eh? I once actually got paid to STOP playing and go home during a crucial World Series game. Scarred me for life, never played again—NOT! I was insulted for about 23 seconds, took the money and said BUH-bye!
POINTER #5: DO SOMETHING NICE FOR YOUR PEOPLE! Serve cookies at the end of the show. Take requests. Ask music trivia questions and give out gold stars, I don’t know! These small, simple acts might just set you apart from other artists—and who doesn’t like to feel special? See? That’s been my point all along! Plus, they’ll wonder if there might be Sour Patch Kids next gig…