Marketing is like songwriting or playing an instrument; it must be done everyday –says Dimitra
It’s so easy to lock yourself away in the creative process – writing and recording, just to finally get that hot new release out and see absolutely nothing happen!
So many beginning musicians feel that if they make their music good enough, they will get noticed – that all they have to do is record a good album, make it available in stores or online, and their music will start making lots of sales and getting downloads.
Can you see why people would think this? It kinda makes sense.. but.. it’s far from the truth!
Being talented and letting people know about your talent are two vastly different things; so here are a few simple strategies to market your music!
#1 Create Loyal Fans – A Two-Way Interaction
Some of the things you do to market your music will only involve one-way interaction (for example, a message from you to your fans and potential fans)
When you implement a two-way interaction, you will see things really take off.
When you’re still in the growing stage, replying to the majority of your fans who leave messages will help you grow your fan base much more quickly. As you get more followers, chances are people will often reply to something you’ve said (on your social sites for example).
When your fans reply on your social walls, make sure you reply in return. By getting them involved, you’re creating more loyal fans who will stick around for a lot longer.
When you speak to them, you’re creating a two-way interaction, you make them feel like they’re part of your journey and they’re more likely to support and share what you do.
#2 Free New Music = More New Fans
When you create new music & give it away, your current fans will also share that music, creating more new fans for you!
Here’s the formula:
1. Make music
2. Give it away for free
3. Free music = new fans
Doing this may feel that you are devaluing your product – but the truth is that some of the material you will sell and some of it you will give away for free.
Give away stuff that is really good. Keep the very best material that you can sell at a later date. But the material that you give away cannot be inferior.
Give away at least 4 songs, properly recorded, they may be demos or remixes of material that you will have on a later, larger release.
Set it up to give away a couple tracks on Facebook in return for a ‘like’ and give away a couple of tracks on your website in return for an email sign up.
Try to build your online properties so that when people sign up for your mailing list they’re told that they can go and get another couple of tracks if they like you on Facebook, so you try and create a little circle.
The absolute key step is that on your website you have to have an offer that says; sign up to my mailing list and get these 2, 3, 4 or 5 tracks for free and you give those away, you collect the email addresses and you then create a relationship with the people on your mailing list by emailing them in a regular fashion over time.
Then at some point down that line you can make an offer for people to buy more of your material.
Dimitra is a Music Artist and a Music Business Coach. Dimitra makes a full time living from her music and she coaches artists on how to make a living and money from their music.