Ria Ritchie shares what drew her into YouTube as well as tips for fellow vocal artists.
After being discovered on YouTube by singer Plan B, Ria Ritchie signed by Sony ATV Music Publishing and recently wrote a record with Disclosure.
She encourages us to ignore the haters and take pride in our achievements.
What obstacles have you had to overcome for your love of singing?
I used to feel very nervous and sick before a performance causing me to not engage with my audience or sometimes mess up during my performance. As the years have gone by I have grown in confidence and have learnt to calm any nerves and focus on delivering a good performance.
Something’s that’s worked for you in reaching a larger audience?
YouTube – it has been the greatest platform for me and I am so glad I began my own channel, since my first video upload I have reached nearly 40 thousand subscribers and over 10 million channel views, then I was discovered by singer Plan B and wrote and recorded 5 new original songs with him.
A performance FAIL?
One time I was playing a live show in a beautiful intimate venue in my home city. It’s an old chapel with the most amazing natural sound and acoustics. I remember walking on stage and introducing myself to the audience, it was silent – you could hear a pin drop! I then bent down to take a sip of water and on the way down I head butted the microphone so hard causing the microphone stand to fall over and create the loudest bang! The audience found it very funny, I however wanted to crawl into a hole.
A performance SUCCESS?
Playing Sundown Festival. It was a local festival not far from where I live, but had a great line up with acts such as Ellie Goulding, Rita Ora and Jason Derulo. It was great to be on the same bill as such artists and to play to over 30 thousand people. My final song was my debut single ‘Only One’ – the whole audience was singing along and knew all of the words. It felt so rewarding.
Most important lesson you have learned about social media?
Never take any negativity or bad responses to heart. There are mean people out there who can say nasty things behind their computer screen. You have to learn to ignore that minority and always rise above and do your best. Be proud of the work you achieve. The good positive vibes are the ones that matter and they will always outweigh any bad.
What was it that drew you into the world of YouTube?
When I first started teaching myself guitar, I thought I could use YouTube as a tool to learn different chords and to view tutorials on how to play. Once I had got the basics, I decided to record a cover video and upload it to YouTube to see if people liked it
What tips would you have for people starting out on YouTube?
When I first started, all I used was an old webcam with a built in microphone – these videos are still on my channel today and they are videos that I am most proud of and they also have the most views. Just be confident and enjoy getting your recordings out there for the world to see and hear.
A musical lesson you’ve learned the hard way?
Not taking a spare guitar or strings to one of my gigs! I knew the one time I wasn’t prepared would be the time where I break a string, playing the rest of the gig with just 5 was pretty hard and didn’t sound too great!
A vocal lesson you’ve learned the hard way?
One weekend I overworked my voice – playing 4 x 2 hour shows in the space of 2 days, ending up with tonsillitis!
A few ingredients of a memorable vocal performance?
Believe in what you’re saying, listen, enjoy and take in the lyrics and melodies. Deliver your vocals with soul and conviction.
Ria Ritchie is a singer songwriter from the UK currently living in Australia and touring the country! Regularly uploading YouTube videos has enabled her to gain a worldwide following, reaching success with original music and working with acts and writers she always dreamed of!