Singer-songwriter Jenn Bostic shares the 4 top ways she has succeeded with social media.
By now, we all recognize that social media is a great tool that can you help connect with fans, promote shows, and showcase new music.
However, if not careful, a quick tweet can become a forty-five minute journey into the black hole of the Internet. Here are a few tips on maximizing your time on social media that have proven to be successful for me.
1. Let Your Personality Come Through
People follow or like you on Facebook, Twitter, Instagram, and the likes, because they want to know more about the music you create and who you are as a person.
If you’re posting a new song or video, don’t just share the link, take a few sentences to share your heart about why you’re posting it or what it means to you.
It gives a little separation from all the other links popping up in the newsfeed.
2. Be an Encourager
As humans we are hungry for love and encouragement. If I’m having a rollercoaster of a day I often find myself reading motivational quotes.
If one grips my heart I share it.
You never know how something encouraging can change someone’s day, and it shows that you care about the well being of your fans.
For example, an average post on my music page receives about 100 likes. Last month I posted this quote and it received 240+ likes.
Never miss an opportunity to spread positivity.
3. Add a ‘What Else’ Dimension
Some of the most popular posts on my Facebook page have nothing to do with music.
People who are actively following you on social media want to know what else you’re interested in.
Sharing bits and pieces of your life can help people connect with you on a deeper level.
Do you like fashion? Share a picture of an article of clothing you love. How about a family vacation #ThrowbackThursday? Physically active? Share a shot of your favorite running trail or a fitness goal you achieve.
You don’t have to air your laundry all over the Internet, but sharing a few moments of happiness in your life can go a long way.
4. Have a Plan
My type “A” personality loves a good plan. I often map out my social media posts for the week.
As a business, people understand that social networks are a great promotional tool, however if you have a heavy marketing post or two in the same week, try to surround them with something light, perhaps a goofy picture, joke or a motivational quote. Presentation is everything.
My Reaction to This Week's Singing Competition Entry
Stephanie Rodriguez - Sunny
Stephanie, you have a beautiful smooth tone to your voice. I would have loved to see a little more personality come through in your performance, everything looks a little smaller when you’re on a stage, so don’t be afraid to let loose. There were a few moments that your pitch slid under slightly, I would suggest really focusing on the attack of each note, and try raising your eyebrows to help with certain spots you know you have difficulty with. Great job and great band as well.
Jenn Bostic is a singer songwriter who’s hit song “Jealous of the Angels” is making an impact worldwide. She won five Independent Country Music Association Awards, including Overall Winner, Best Female Country Artist, Best Musician, Best Songwriter and Country Music Song of the Year. Jenn’s new album “Faithful” is now available worldwide on iTunes and Amazon.