Lloyd Griffiths is a UK singer-songwriter and YouTube star on the rise, who has performed in large venues across Europe and starred in musical theatre productions.
He told us how he has found his sound and is gaining a loyal international fan base.
Navigating the internet
What are the pros and cons of posting singing videos on YouTube?
Pros: People watch your videos from all over the world. I’ve got people commenting on my videos from countries that I’ve never even heard of, and you can quickly develop a fiercely loyal fan base.
Cons: There are thousands of YouTube musicians out there, so it can be very difficult to get views. Not forgetting, the obligatory internet trolls.
What equipment do you use for your YouTube videos?
I just use the camera on my phone. I keep my videos as simple as I can, just me playing guitar and singing. You don’t have to spend a lot of money to put a video online. The most important thing is getting your content out there, regardless of video quality.
What sort of videos do you prefer making? And which are the most successful?
I love making acoustic covers of songs that nobody else has done. These tend to be the most successful. That being said, it is very difficult to be the first to upload a cover – there is a lot of competition.
Staying true to yourself
What is the biggest lesson you have learned about singing?
Accepting the fact that there are always going to be better singers than you. It took me a long time to realise that voices are totally unique. I don’t have a particularly powerful voice, so I used to try and emulate other singers and force my voice to do things that it couldn’t comfortably do. Eventually, I realised that my voice sounds best when I am singing completely naturally, as myself.
A musical lesson you’ve learned the hard way
Stay calm and don’t rush your set up. I used to get so nervous before going on stage that I would forget to do some very important things. I once got up on stage, forgot to turn my guitar’s volume up and put my capo on only 5 of the strings. I think I stopped and started about 4 times!
Best advice you’ve ever heard
The best advice I have ever heard came from my best mate Ryan Webber. We’ve been playing music together since we were about 11 and the other day he said something that really stuck with me: “There are thousands of singer songwriters out there – be different. Find what makes you unique and own it.”
A performance FAIL
I performed the lead role in my school’s production of ‘We Will Rock You’. Freddie Mercury hits some very high notes, and I thought that I could do the same without warming up – BIG MISTAKE! Although the first performance didn’t go too badly, I completely lost my voice and the next three shows were an absolute disaster. I think there’s a DVD of my constant voice breaks and squeaks somewhere…I must destroy it.
If you had to wake up with someone else’s voice, whose would it be?
It would have to be Jason Mraz. There is something so soothing about his voice, and his vocal control and technique are unbelievable. What a guy.