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Social Networks & Vocalists

They are spreading like dandelions. Where do you, as a vocalist, make your investment? Megan Gloss shares practical advice.

Avenues such as Facebook, MySpace and Twitter are instantaneous ways to put yourself and your voice on the cyber map and connect with other vocalists, musicians, booking agents, promoters, venues, fans and friends.

They are today’s digital “must-have” for your online presence.

Easy to use, social networks feature an automatic template, are free and enable you to connect with an endless array of individuals and groups.

They also allow you to instantaneously send out “blasts” of information to keep your followers informed and up-to-date.

The trick to making them work for you is to follow-up; the more you utilize them and the more repetition you employ, the better the result.

“Currently, I’m most active on Facebook and my own site, while MySpace remains static but crucial,” says Anna Laube, an independent singer and songwriter based in Madison, Wis.

“But I also use Twitter, especially Twitpic for pictures from my phone. I have noticed a marked increase in show attendance since delving further into Facebook and by sending personal messages and invites to people.”

The Top 5 social networking websites today’s vocalists use are:

Tips to keep in mind:

Repetition and follow-up: To make your social network work for you, like any good marketing plan, repetition is key: post new content often, develop a simple, time-efficient, plan of how you will interact with users, and be consistent each week with investing time on the network.

Shameless self-promo: Keep your social network up-to-date by posting current and upcoming events. Send out frequent invites and “blasts” of information to your contact list.

Network: Keep networking, increasing your list of friends, fans, peers and connections.

Using these guidelines, vocalists will be able to transcend the business of music and find their voice online.

Megan Gloss is a writer, journalist
and vocalist based in the United States.
E-mail her at mgloss@mchsi.com

  • Hello Megan,

    There's no doubt that the internet provides a wide array of voices to keep in touch with our fan base. The problem I have is that there are so many of them to keep up with, not-to-mention the prospect of actually communicating with folks in person. I remember DivaM (winner of the Promote Your Voice Contest) mentioning HootSuite as a portal by which any of us can update multiple sites at once. Now that's convenient. Do you know of such an interface that allows all of the sites mentioned in your post to be updated at once…I felt HootSuite wasn't dynamic enough for what I was trying to accomplish.

    Another question…when performing then desiring to mingle with friends and fan base post show, how to you divide your time without offending anyone? There are many friends as well as acquaintances at our shows and I want to get around meeting with them all. Each show I catch ear that “someone” was offended that they didn't get enough of my time. I'm thankful for all of them and need to find a way to keep them involved and feeling loved.



  • Mgloss

    HI Brian,

    This is an excellent question and one that I'm sure if one did a little hunting around on the Internet, they might be able to find several sites that accommodate multiple social-network hosting.

    Brizzley.com is a nice portal for Facebook and Twitter users. I find that many musical acts will usually fluctuate back and forth between one or two, such as MySpace, Facebook or Twitter. It all depends on your needs.

    Social networking is a relatively new concept, so I'm sure as it continues to race ahead of us, we will continue to learn from it. Just as soon as MySpace became popular, it seemed to lose a bit of “face” with Facebook, which then gave way a bit to Twitter. I'm sure more will come … and I'm sure we haven't seen the last of social networking developments.

    Your second questions also is an excellent one, but difficult to answer. I think it's all a personal judgment call in finding the time to balance the personal and professional networking you need to do to express appreciation to your friends and family, but also to reach out to your fan base and public. I would hope that your friends would understand that while you appreciate their support and presence, that mingling with those who may not know you personally and making those professional / fan connections also is a big part of the game. I can't imagine that they would be take offense to your need to be “on” while your on stage. As a performer, you are always on – both on stage and off. So it might help to preface it by letting them know that your interaction with your public is just as important as your stage time. And, while it is important and appreciated that your friends are there to support you, those others that came to give you a listen deserve your attention as well.