Take advantage of amazing tools to reach your fans and spread your music –says Jenn Bostic
Over the last year, I have been experimenting with different styles on Facebook and Twitter.
(Yes, I think it’s important to be connected to as many tools as you can, but for the sake of this article we’ll focus on these two).
I don’t claim to be a social media guru, and this style may not work for everyone, but here’s what I’ve found works for me.
I use Facebook like a second website.
I post my most important piece of content for the day in the morning, and give that post a chance to receive likes and comments, keeping it high in the newsfeed.
One relatively new feature on Facebook Pages is that you can reply to each individual comment.
This allows you to continue the conversation while that post continues to grow.
The higher your number of likes and comments the larger your “talking about” number will be, which will keep your post in the newsfeed and potentially draw new fans.
I use Twitter like I text my best friend.
If something funny, exciting or inspiring happens during the day, I’ll post it.
This unique platform allows anyone in the world to communicate with you; that’s awesome!
The personal connection between the artist and the listener doesn’t have to stop when you head home after a show.
Many fans will post pictures and tag me on twitter, which has created content for me to post (with their permission of course).
What to Post?
Be consistent. I post something on Facebook and Twitter everyday.
If you find yourself searching for content, post a fun picture, ask a question, or share a funny story.
People that follow or LIKE you want to get to know you. Share your heart and learn more about the people who enjoy listening to your music.
It’s important to be consistent, creative and genuine when posting.
Above All Else
If your performance compels someone to reach out to you personally, that’s a blessing.
Acknowledge every single person.
Yes, it takes time and energy to do this, but fans are the reason we have a career; it’s their love and support that give us the opportunity to live out our dream.
Thanks so much for reading this! I look forward to two more weeks of fun with you.
My Reactions to This Week’s Peer Review Vids
Katrina Almeida – “It Will Rain” (Cover)
Katrina, you have a beautiful voice and great enunciation. I would love to hear you experiment a little more with dynamics throughout the song. Your softer tone at 4:02 is gorgeous and I’d love to hear you use it in the verses a little more. You’re emoting throughout the song, which I love, but since it looks so natural for you, I’d love for you to push that envelope even further and sing each line as if you’re speaking it directly to someone. It will become a little more conversational. Wonderful job!
Sam Fisher – “Be Your Everything” (Cover)
Sam, your voice is so interesting, I really like it! I was wishing the guitar wasn’t so loud so I could hear more of the nuances you were doing, but focusing on what I could hear, great job! I love the way you built the song throughout; you really kept me engaged! Your style is really cool just the way it is, and I’m having a hard time suggesting anything to work on. One tiny thing might be to open your eyes a bit more throughout the song. I know the awkwardness of the video camera can make you want to keep them shut, but our eyes are such communicators and they really allow your audience a better chance to get to become even more involved in your performance. Well done!
George Martin – “Runaway” by Gallagher & Lyle (Cover)
George, I truly enjoyed listening to your cover. You’re not only a great singer, but great guitarist as well. Your tone is classic. That pure tenor voice is hard to find. I could have used a bit more diction in your performance, I loved the way you told the story, but it was a little difficult to decipher the lyric at times. Beautiful job!
Jenn Bostic is an award-winning singer songwriter hitting the top of the iTunes charts. She has just completed a North American tour, with sold-out shows at the Hotel Café in L.A. and Rockwood Music Hall in N.Y. Jenn’s albums “Change” and “Keep Lookin’ for Love”, as well as single releases, are available for purchase at www.jennbostic.com