YouTube’s Powers to Connect and Critique

Hannah Trigwell
Hannah Trigwell won an award for ‘Best International Unsigned Act’ in 2012 and her first single ‘Head Rush’ topped the pop charts in Asia.

She tells us how she takes time to hone her online and presence and never forgets her fans.

What was it that drew you into the world of YouTube?
I saw videos of people performing on YouTube and thought it would be a great way to start spreading the word about my music and also get some feedback on what I had been working on in my bedroom.

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It made sense for me to focus initially on sharing via YouTube because I’m passionate about both music and video

You’ve made a decision to focus on sharing your music on YouTube – why did you do that?
YouTube was growing in popularity and accessibility at the same time that I was growing as a songwriter and performer, I found YouTube to be very user friendly and people engaged more when there was a video to complement the music. It made sense for me to focus initially on sharing via YouTube because I’m passionate about both music and video.

Do you do live performances as well?
Yes! Performing live and meeting the people who listen to my music is my absolute favorite thing to do. I have toured the UK several times, and have been on tour twice in mainland Europe.

Do you have any advice for first time YouTubers?
I would say that it’s important to know that you are starting a conversation with your post – Yes, the music and video took time to create and now that it’s published it might feel like the end of that process – but it’s just the beginning! Being able to talk to the people who are following your music and getting constructive criticism is one of the best things about YouTube.

A tip on the technical side of the process?
First of all go for quality over quantity. People won’t be entertained by another rushed or unprofessional looking/sounding video – the more entertaining the content is the more it will encourage sharing – that’s when you can look at your channel insights (data) to see what is working for you and what isn’t… and where it is working, and who with!

A tips on ‘performing’ in the YouTube venue?
The most important thing during the performance is to enjoy yourself! It translates through the screen. As a viewer, there’s nothing as boring as watching someone who lacks passion.

The most important thing during the performance is to enjoy yourself! It translates through the screen

Your videos look great – what equipment do you use?
I use some soft-box studio lights, a Canon 60D and a Macbook Pro + Final Cut / iMovie to edit. It took me a few years to acquire all of that kit as well as the lenses that I now use. Looking back through my channel you can see that my videos haven’t always been so polished!

What tips would you have for people who don’t have that equipment?
Try to film near some natural light, a window should do the trick. Also, I always get distracted if I’m watching a video filmed in a messy room so, if your audience is anything like me, maybe tidy the room you’re filming in a little before you start!

What does the future hold for Hannah Trigwell?
Right now I am in the studio writing for my next EP release, you can listen to a demo of a new song here and let me know what you think!


Hannah Trigwell

Hannah Trigwell started her musical career when she took to the streets of Leeds as a busker to play her music for anyone that cared to stop and listen. She has built a worldwide fan base from the ground up garnering over 40 million views on YouTube.

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